When a Company Hires You They Endorse Your Brand - Personal Branding Blog - Stand Out In Your Career

When a Company Hires You They Endorse Your Brand - Personal Branding Blog - Stand Out In Your Career [youtube=http://www.youtube.com/watch?v=SeD9cIMGmio] Acceptance = Endorsement The second you accept your job offer, you are being endorsed by your company. Every single employee at your company is endorsed by your company, if they like it or not. Every single student is endorsed by their college or university upon acceptance as well. This exists even after a personal brand is transferred to another corporate brand. If you are fired or expelled, then you arent endorsed any longer. Endorsements are important Why does this happen? If you are hired or accepted to a college, they have lended out their brand to you for as long as you need it. This form of endorsement states that you are worthy of being connected to their brand. They value your personal brand and feel that you represent their corporate brand. In this way, it is mutually beneficial and a relationship is formed automatically. To them, its all about filling requirements. For colleges, this means that you have SAT scores, a G.P.A., extracirrucular activities and good writing skills in order to meet their qualifications for admittance. Once you have met this need, then you have the power to brand yourself in combination with their brand. Typically, unless your famous, their brand is much stronger than yours, so you must feed off of it until your full. This happens when you graduate, drop out of school to become an entrepreneur or just decide to change jobs. Be careful Watch your back When you do good things people are your friends and love you, but when you have negative associations wrapped around your personal brand, they wont like you. Its like the Dark Knight movie, where Batman is loved for helping save Gotham, yet becomes an outcast when they dont require his services anymore. What Im trying to say is that you need to be careful because you A) might get used by the larger brand, which may suck you dry B) might be disassociated based on bad publicity.